Marketing 2025

The main goal of the Marketing  study programme is to provide students with theoretical and practical knowledge in the fields of marketing and trade in a contemporary business environment; to enable them to efficiently perform increasingly complex tasks in the field of trade (purchasing and sales) operations, with a focus on key sales and marketing activities, including the functions of the analysis of purchasing and sales, domestic and foreign markets and competition, pricing, marketing logistics and the fundamentals of integrated marketing communications.

Upon completing the Marketing study programme, the student can work as a market analyst; sales representative; sales manager; Procurement Officer; sales facility manager; product category manager; brand manager; portfolio manager. In addition, he or she can perform purchasing and sales range planning, purchasing price calculation, sales pricing, marketing communications (creating a plan of advertising activities, direct marketing, public relations, customer relations management), marketing research , activities in the field of physical distribution, inventory management and other activities in the field of marketing logistics.

FIRST YEAR:

1st semester: 4 compulsory courses (27 credits)

2nd semester: 4 compulsory courses, 1 elective course, internship (33 credits)

SECOND YEAR:

3rd semester: 3 compulsory courses, 2 elective course (33 credits)

4th semester: 3 compulsory courses, 1 elective course, internship (27 credits)

THIRD YEAR:

5th semester: 3 compulsory courses, 1 elective course (27 credits)

6th semester: 2 compulsory courses, 2 elective courses, internship and project work (33 credits)

Code Subject Semester Classes no. ECTS
001 ЕCONOMICS 1 3 + 2 7
002 BUSINESS ECONOMICS 1 3 + 2 7
007 МANAGEMENT 1 3 + 2 6
185 1 3 + 2 7
006 ACCOUNTING 2 3 + 2 6
008 МARKETING 2 3 + 2 6
418 BUSINESS LAW 2 3 + 2 6
627 POSLOVNI ENGLESKI JEZIK 2 3 + 2 5
676 PROJEKTNI ZADATAK IZ OBLASTI MARKETINGA 1 2 0 + 2 4
Elective 1 2 2 + 1
003 SOCIOLOGY IN BUSINESS 2 2 + 1 6
515 ECONOMIC INTEGRATIONS 2 2 + 1 6
Total ECTS  60
Code Subject Semester Classes no. ECTS
046 CONSUMER BEHAVIOUR 3 3 + 2 6
520 INTRODUCTION TO INFORMATION SYSTEMS AND TECHNOLOGIES 3 2 + 2 6
522 MARKETING COMMUNICATION 3 3 + 2 7
Elective 2 3 3 + 2
074 FINANCIAL MARKETS 3 3 + 2 7
528 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT 3 3 + 2 7
630 POSLOVNA INTELIGENCIJA 3 3 + 2 7
642 ORGANIZACIJA I FINANSIRANJE DRŽAVNE UPRAVE 3 3 + 2 7
Elective 3 3 3 + 2
628 ENGLESKI JEZIK STRUKE 3 3 + 2 6
646 NEMAČKI JEZIK STRUKE 3 3 + 2 6
647 ŠPANSKI JEZIK STRUKE 3 3 + 2 6
042 RESEARCH MARKETING 4 3 + 2 6
378 STATISTICS 4 3 + 2 6
524 SALES MANAGEMENT 4 3 + 2 6
676p PROJEKTNI ZADATAK IZ OBLASTI MARKETINGA 2 4 0 + 2 4
Elective 4 4 3 + 2
030 BUSINESS FINANCE 4 3 + 2 6
076 MONETARY AND PUBLIC FINANCE 4 3 + 2 6
084 ЕCONOMY OF THE EUROPEAN UNION 4 3 + 2 6
091 MANAGEMENT OF SMALL AND MEDIUM ENTERPRISES 4 3 + 2 6
602 MARKETING U JAVNOM SEKTORU 4 3 + 2 6
Total ECTS  60
Code Subject Semester Classes no. ECTS
089 MARKETING SERVICES 5 3 + 2 7
596 DIGITALNI MARKETING 5 3 + 2 7
677 DIGITALNO OGLAŠAVANJE 5 3 + 2 6
Дигитални маркетинг - Изборни 5 5 3 + 2
050 QUALITY MANAGEMENT 5 3 + 2 7
088 МANAGEMENT OF NON-PROFIT ORGANIZATIONS 5 3 + 2 7
533 TAX SYSTEM 5 3 + 2 7
667 FORENZIČKO RAČUNOVODSTVO 5 3 + 2 7
678 GLOBALNI MARKETING 6 3 + 2 8
679 MEDIJSKE KOMUNIKACIJE 6 3 + 2 7
Модул Продаја и комуникација - Izborni 6 6 3 + 2
513 ECOLOGICAL MARKETING 6 3 + 2 5
680 KORPORATIVNE KOMUNIKACIJE 6 3 + 2 5
685 VEŠTINE JAVNOG NASTUPA 6 3 + 2 5
Модул Продаја и комуникација - Izborni 7 6 3 + 2
509 BRAND MANAGEMENT 6 3 + 2 7
682 DRUŠTVENO ODGOVORNI MARKETING 6 3 + 2 7
683 ISIT U MARKETINGU I ODNOSIMA S JAVNOŠĆU 6 3 + 2 7
468 INTERNSHIP AND PROJECT WORK 6 0 + 0 6
Total ECTS  60
Code Subject Semester Classes no. ECTS
089 MARKETING SERVICES 5 3 + 2 7
521 MARKETING CHANNELS 5 3 + 2 6
596 DIGITALNI MARKETING 5 3 + 2 7
Дигитални маркетинг - Изборни 5 5 3 + 2
088 МANAGEMENT OF NON-PROFIT ORGANIZATIONS 5 3 + 2 7
533 TAX SYSTEM 5 3 + 2 7
667 FORENZIČKO RAČUNOVODSTVO 5 3 + 2 7
079 FOREIGN TRADE OPERATIONS 6 3 + 2 7
678 GLOBALNI MARKETING 6 3 + 2 8
Модул Продаја и комуникација - Izborni 6 6 3 + 2
180 6 3 + 2 5
513 ECOLOGICAL MARKETING 6 3 + 2 5
684 DIGITALNA TRGOVINA 6 3 + 2 5
Модул Продаја и комуникација - Izborni 7 6 3 + 2
081 MARKETING IN TRADE 6 3 + 2 7
679 MEDIJSKE KOMUNIKACIJE 6 3 + 2 7
681 UPRAVLJANJE KLJUČNIM KUPCIMA 6 3 + 2 7
468 INTERNSHIP AND PROJECT WORK 6 0 + 0 6
Total ECTS  60

Upon completion of the study program Marketing and Trade at Basic Applied Studies, the candidate acquires a title of Bachelor of Applied Studies in Economics and a total of 180 ECTS credits.