Marketing and trade 2017

The main goal of the Marketing and Trade study programme is to provide students with theoretical and practical knowledge in the fields of marketing and trade in a contemporary business environment; to enable them to efficiently perform increasingly complex tasks in the field of trade (purchasing and sales) operations, with a focus on key sales and marketing activities, including the functions of the analysis of purchasing and sales, domestic and foreign markets and competition, pricing, marketing logistics and the fundamentals of integrated marketing communications.

Upon completing the Marketing and Trade study programme, the student can work as a market analyst; sales representative; sales manager; Procurement Officer; sales facility manager; product category manager; brand manager; portfolio manager. In addition, he or she can perform purchasing and sales range planning, purchasing price calculation, sales pricing, marketing communications (creating a plan of advertising activities, direct marketing, public relations, customer relations management), marketing research , activities in the field of physical distribution, inventory management and other activities in the field of marketing logistics.

FIRST YEAR:

1st semester: 4 compulsory courses (27 credits)

2nd semester: 4 compulsory courses, 1 elective course, internship (33 credits), two optional language courses

SECOND YEAR:

3rd semester: 4 compulsory courses, 1 elective course (31 credits)

4th semester: 3 compulsory courses, 1 elective course, internship (29 credits), two optional language courses

THIRD YEAR:

5th semester: 3 compulsory courses, 1 elective course (28 credits)

6th semester: 2 compulsory courses, 2 elective courses, internship and project work (32 credits)

 

No. Code Subject Semester Classes no. ECTS
1 001 ЕCONOMICS 1 3 + 2 7
2 002 BUSINESS ECONOMICS 1 3 + 2 7
3 007 МANAGEMENT 1 3 + 2 6
4 147 МATHEMATICS 1 3 + 2 7
5 008 МARKETING 2 3 + 2 6
6 262 ЕNGLISH LANGUAGE 1 2 3 + 2 5
7 275 FUNDAMENTALS OF STATISTICS 2 3 + 2 6
8 544 TRADE LAW 2 2 + 2 6
9 Elective 1 2 2 + 1
003 SOCIOLOGY IN BUSINESS 2 2 + 1 6
515 ECONOMIC INTEGRATIONS 2 2 + 1 6
Optional
265 GERMAN LANGUAGE 1 2 2 + 2 0
550 SPANISH LANGUAGE 1 2 2 + 2 0
542 INTERNSHIP 2 0 + 8 4
Total ECTS  60
No. Code Subject Semester Classes no. ECTS
10 046 CONSUMER BEHAVIOUR 3 3 + 2 7
11 416 ENGLISH LANGUAGE 2 3 3 + 2 6
12 522 MARKETING COMMUNICATION 3 2 + 2 6
13 525 FUNDAMENTALS OF INFORMATIONAL TECHNOLOGIES 3 2 + 2 6
14 Elective 2 3 2 + 2
029 FINANCIAL ACCOUNTING 3 2 + 2 6
059 PUBLIC FINANCE 3 2 + 2 6
091 MANAGEMENT OF SMALL AND MEDIUM ENTERPRISES 3 2 + 2 6
476 PUBLIC PROCUREMENT 3 2 + 2 6
477 LOCAL SELF-GOVERNMENT 3 2 + 2 6
478 PUBLIC SERVICES 3 2 + 2 6
479 FINANCING OF PUBLIC ADMINISTRATION 3 2 + 2 6
489 MANAGEMENT OF TOURIST DESTINATIONS 3 2 + 2 6
491 HUMAN RESOURCE MANAGEMENT IN TOURISM 3 2 + 2 6
492 HOTEL MANAGEMENT 3 2 + 2 6
15 006 ACCOUNTING 4 3 + 2 6
16 042 RESEARCH MARKETING 4 3 + 2 6
17 524 SALES MANAGEMENT 4 3 + 2 7
18 Elective 3 4 3 + 2
015 DESIGN OF INFORMATION SYSTEMS 4 3 + 2 6
030 BUSINESS FINANCE 4 3 + 2 6
045 LOGISTICS 4 3 + 2 6
060 E-BUSINESS 4 3 + 2 6
431 TAX BOOKKEEPING AND RECORDS 4 3 + 2 6
481 PUBLIC-PRIVATE PARTNERSHIP 4 3 + 2 6
494 QUALITY MANAGEMENT OF TOURISM SERVICES 4 3 + 2 6
531 FUNDAMENTALS OF CUSTOMS PROCEDURES 4 3 + 2 6
538 COMPUTER NETWORKS 4 3 + 2 6
Optional
397 GERMAN LANGUAGE2 3 2 + 2 0
551 SPANISH LANGUAGE2 3, 4 2 x (2 + 2) 0
543 INTERNSHIP 4 0 + 8 4
Total ECTS  60
No. Code Subject Semester Classes no. ECTS
19 089 MARKETING SERVICES 5 3 + 2 7
20 516 E-MARKETING 5 3 + 2 7
21 521 MARKETING CHANNELS 5 3 + 2 7
22 Elective 4 5 3 + 2
057 TAX TREATMENT 5 3 + 2 7
097 МANAGEMENT OF FAMILY BUSINESS 5 3 + 2 7
192 BANKING 5 3 + 2 7
220 ADMINISTRATIVE LAW 5 3 + 2 7
464 МANAGEMENT OF INFORMATION SYSTEMS 5 3 + 2 7
483 Е-ADMINISTRATION 5 3 + 2 7
496 МARKETING IN TOURISM 5 3 + 2 7
510 WEB DESIGN 5 3 + 2 7
528 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT 5 3 + 2 7
23 047 INTERNATIONAL MARKETING 6 3 + 2 7
24 079 FOREIGN TRADE OPERATIONS 6 3 + 2 6
25 Elective 5 6 3 + 2
084 ЕCONOMY OF THE EUROPEAN UNION 6 3 + 2 6
096 INNOVATION MANAGEMENT 6 3 + 2 6
098 INSURANCE 6 3 + 2 6
467 CRIMINAL LAW 6 3 + 2 6
534 LEGAL BASICS OF INFORMATION SYSTEMS 6 3 + 2 6
26 Elective 6 6 3 + 2
081 MARKETING IN TRADE 6 3 + 2 7
509 BRAND MANAGEMENT 6 3 + 2 7
513 ECOLOGICAL MARKETING 6 3 + 2 7
523 SUPPLY CHAIN MANAGEMENT 6 3 + 2 7
468 INTERNSHIP AND PROJECT WORK 6 0 + 8 6
Total ECTS  60

Offered optional subjects do not provide students with ECTS credits, but passed exams are noted on the Diploma Supplement.

Upon completion of the study program Marketing and Trade at Basic Applied Studies, the candidate acquires a title of Bachelor of Applied Studies in Economics and a total of 180 ECTS credits.

Opis_i_sadrzaj_predmeta-OSS-Marketing_i_trgovina.pdf